Piggybacking off my February 2010 Entrepreneur magazine column (“Video SEO for Your Website“), a reader in New York City wants to know exactly how to optimize the video on his company’s website. From Bob Bello, Founder and President of CiscoKits.com:
“I would like to improve and make sure the videos I am putting on my site [...]

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Small-business owners had to be happy to see President Barack Obama devote much of the front half of his State of the Union Address last night to jobs and the concerns of entrepreneurs. But will it translate into action? And are the proposals enough?
The International Franchise Association fired off a press release about it this [...]

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President Obama’s State of the Union speech last night garnered mixed reactions from the small business community. He stressed that creating jobs must be Congress’s No. 1 focus this year and said, “Businesses are the engine of job creation.”
So what’s his plan for the little guy? Obama’s proposing that Congress take $30 billion from [...]

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It’s not enough to just be online anymore. If you really want to survive in the modern small-business world, you–and your business–have to become part of the two-way conversation between you and your customers. Media strategist Starr Hall tells us how it’s done–and how it’s not.
Top Reasons [...]

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Do you dream about rubbing elbows with Richard Branson on his private island? Ivan Misner’s done just that–and he owes it all to his networking expertise. He shared a few of his secrets Monday as part of our Growth 2.0 conference in Miami.
Visibility, Credibility, Profitability. They make [...]

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Looks like the theme for the day is demystifying business processes. In our first breakout session, Asheesh Advani delivered six lessons for how to raise money now.
Lesson #1: People who invest more than $25,000 are impatient.A patient investor is much better than an impatient investor. You want patient investors because they’ll allow you time to keep your [...]

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Launching a business in only three weeks may seem a little crazy. If that’s the case, Tim Berry is very, very crazy. At today’s Growth 2.0 Conference in Miami Beach, Berry presented his case that budding entrepreneurs don’t need years to start a business.
He carefully outlined each task that must be accomplished during the vital [...]

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Your brand is a promise to your customers–simple as that. This morning at this year’s Growth 2.0 Conference in Miami, Susan Gunelius told a packed room how to create an image and identity that resonate and inspire people to buy into your brand.
Gunelius first stressed what a brand is NOT:

a logo
a slogan
an advertisment
a company

The small-business [...]

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That’s what Jay Conrad Levison said in his keynote address at this year’s Growth 2.0 Conference this morning. In fact, he says that for small businesses, traditional marketing is the least effective form of marketing. It’s too expensive, linear, selfish and detached.
Instead, Levinson says that small businesses take advantage of the differences between guerrilla and [...]

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